Post-capitalism’s priciest goods, however… Information-based goods can be copied—for example, both of us could use my Kendrick DON’T WORK THIS Lamar MP3 at the same time if you stole it from me, unlike with my beer. WAY AT ALL, Hal Varian and Carl Shapiro first wrote about BECAUSE THEY’RE this idea in their crazy excellent 1998 book Information Rules. Tech companies “build” with zeros and ones, which are a type BUILT WITH of ideas that can be instantly copied for free, aka a non-rival good. Their rules are INFORMATION AND inherently, entirely different than a rival good’s governing rules. INFORMATION IS NON-RIVAL 64