Facebook Blueprint is extremely smart (and ahead of the curve) to encourage the personal development of such experts. More trained professionals circulating out there in the world means Facebook is only bettering the strength of their own user experience and heightening the value of their own advertisements. And all will relatively modest investment on their part. Facebook Certified Professionals are likely only the beginning. How about a Squarespace Pro? Adobe Photoshop World Class Design Guru? What other stratifications could other knowledge software providers grant their www.facebook.com/blueprint/certification uppermost echelons of users? What other badges will soon exist? 143