POST-CAPITALIST BUSINESS MODELS The “freemium” model works extremely well in a knowledge economy. Evernote is famous for pioneering freemium software. They make a basic (very good) product and give it away for free. Then there’s a better product for a subscription cost. They continually update both products. The New York Times has been very successful with freemium, too. Everyone gets their 10 free articles a month. Some pay for more. www.evernote.com 147