THE CONVENIENCE ‘STITCHED’ INTO THESE BUSINESSES IS OFTEN DELIGHTFUL Look at Stitch Fix. Why would anyone go to Macy’s when there’s that thing!? Clothes picked out just for me, by a real stylist, based on my needs, and sent to my home? Oh and wait, you mean Stitch Fix is just going to get better and better and better, thanks to machine learning? And Rent the Runway is going to make ‘buying’ many types of clothes (like things for parties and events) totally moot, because renting is smarter, easier and cheaper? Source: Internet Trends 2016 – Code Conference, Mary Meeker, (Short the big bloated retail stocks, now, people!) June 1, 2016, www.kpcb.com/InternetTrends 58