Content thumbnail Making Brands Matter

Case Studies CSR AS A Balenciaga COMMON DISCONNECT Their core: How their core manifests: Why it matters unclear - not explicitly stated on their website In 2018 Balenciaga partnered On their parent company’s website with Farfetch to create a line that’s — Kering — Balenciaga is listed as a (32) (33) entirely free from leather and fur. “couture and leather goods house.” Creating a one-off line free from leather and fur to obtain trend seeking luxury consumers is a short- term approach to something that, at the end of the day, is not grounded in who they are. 48 49

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