by the numbers $800 billion Estimated total market size of the metaverse by 2024 (Bloomberg) $4,115 Amount a Gucci bag sold for in Roblox’s Gucci Garden. The same bag IRL cost $3,400 (Hypebeast) 45,000,000 Number of people (as their avatars) who attended Travis Scott’s virtual concert in Fortnite (Guardian) 6 BUSINESS & GROWTH TRENDS 2022 OGILVY GROWTH & INNOVATION