WhatTO DO NEXT CHECK IN The supply chain is made up of ships and WITH YOUR containers—but it’s also a system that relies on living, breathing humans to work together. Companies PEOPLE should listen to their workforce and support it. The pandemic has evolved rather than ended, and emergency operating conditions were never meant to be permanent. DON’T MAKE If you’re experiencing supply issues, avoid enhancing THINGS consumer frustrations with delayed delivery times and out-of-stock messaging simply to WORSE remain relevant. You’ll only destroy brand loyalty. Find other ways to promote growth and engage with consumers that maintain your customer relationships. TRANSFORM Consider a more distributed and localized YOUR business model. The more diverse your commerce touchpoints, the more resilient you’ll be to future BUSINESS disruption. BUSINESS & GROWTH TRENDS 2022 OGILVY GROWTH & INNOVATION

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