WhatTO DO NEXT FORGET WHAT YOU THINK YOU KNOW ABOUT EMPLOYEE CULTURE 1 Sure, workers want their employers to express gratitude, praise their work, and enable healthy work cultures. They also want more flexibility than ever—but every organization is unique and must be treated as such. It is important to set out on your own path to discover your talent’s needs and wants. 2FOSTER THE RIGHT CULTURE With a deep understanding of your talent in hand, seek to nurture a greater sense of trust by enabling your top talent to fulfill their professional responsibilities in a manner that closely aligns with their personal values and embedded life interests. Once that trust is in place, an unbreakable culture will follow. And when the organizational culture is right, employee performance and loyalty will soar. BUILD YOUR BRAND—AS AN EMPLOYER 3Companies will continue to grapple with the talent war for years to come, so your brand needs to remain attractive. The best way to do this is to display your organizational culture across every touchpoint. A strong and appealing culture and employer brand is a critical differentiator in recruiting, retaining, engaging, and competing for top talent. 19 BUSINESS & GROWTH TRENDS 2022 OGILVY GROWTH & INNOVATION