Omega, the watch company, paid me $25,000 to spend four days at their headquarters in Switzerland, advising them how to improve their advertising. To my surprise, they got their money’s worth. Even today, I am retained by the Campbell Soup Company as their consultant on marketing. Curtis Publishing paid me two antique china lamps for writing this advertisement in my spare time. They did not guess my real motive: to make it impossible for them to fire the editor of Holiday magazine. The signatories were the heads of the twelve biggest agencies – Holiday’s customers. Click here for hi-res image. ‘Be happy while you’re living’ ‘Chess’, wrote Raymond Chandler, ‘is about as elaborate a waste of