When I advertise for Creative Directors, I make it clear what I want. Click here for hi-res image. I have always tried to hire what J.P. Morgan called ‘gentlemen with brains.’ Did he mean gentlemen in the snobbish sense? I think so. The debt owed by the United States to Roosevelt, Dean Acheson, Averell Harriman, Robert Lovett, John J. McCloy, the Rockefeller brothers and many other aristocrats has not been sufficiently acknowledged. I have been particularly lucky with alumni of St Paul’s and Harvard, notably my partners Esty Stowell and Jock Elliott. But I have also been lucky with gentlemen in the wider sense of the word. Brains? It doesn’t necessarily mean a high IQ. It means curiosity,
Ogilvy on Advertising Page 67 Page 69