United Negro College Fund A letter was distributed in commuter trains leaving Grand Central Station for the affluent suburbs. It began: ‘When this train emerges from the tunnel at 108th Street this evening, look out of the window’. What the commuters saw was the black slums of Harlem. In a single evening this letter produced contributions of $26,000 for the United Negro College Fund. During a period of five years, Ogilvy & Mather begged $6,500,000 worth of free space for the World Wildlife Fund in 16 countries. The ads produced only modest contributions of cash in the mail, their function being to sensitize the public for more personal methods of fund-raising. Click here for hi-res image.