First Vintage Books Edition, March 1985 Text copyright © 1983 by David Ogilvy Compilation copyright © 1983 by Multimedia Books Ltd. (Now Prion Books Ltd.) All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by Random House LLC, New York. Originally published in the United Kingdom by Pan Books Ltd. and Orbis Publishing Ltd. and in the United States by Crown Publishers, Inc., in 1983. A Penguin Random House Company Library of Congress Cataloging in Publication Data Ogilvy, David. 1911– Ogilvy on advertising. Bibliography: p. Includes index. I. Advertising. I. Title. [HF5823.36 1985] 659.1 84-40525 ISBN 0-394-72903-X (pbk.)