In 1957 the New York Philharmonic was playing to half-empty houses. My simple solution was to buy space in the New York Times and publish the complete program for the coming season in advance. This worked. Teenage alcoholism in Norway In 1974 the Norwegian Government started an advertising campaign to reduce alcoholism among teenagers. The first advertisements were aimed at boys and girls between the ages of 14 and 16, with headlines such as ‘I vomit almost every time I drink’. Readership was the highest ever recorded in Norway. Later, the campaign was modified to address parents, explaining why children drink and the risks they run, with headlines like: ‘The average Norwegian 16/17-year-old drank 155 bottles of alcohol last year. Parents should know what damage their