Young & Rubicam fly their flag on this giant billboard in Shanghai. If I knew anything about advertising in Japan, I would tell you. But I don’t – yet. In short, while the volume of advertising is still growing in the United States, it is growing faster in the rest of the world, and America is no longer top nation professionally. The tortoises are overtaking the hare. 1 In Advertising Inside Out, W.H. Allen, London 1977