See The Conquering Hero Comes—in a Viyella® Robe! Sound the trumpets, beat the drums, see the conquering hero comes—dressed to the nines in a Viyella robe, and armed with Sunday breakfast for his deserving bride. The superb thing about a Viyella bathrobe is that you can wash it. If it shrinks, we replace. Lamby-soft Viyella (rhymes with hi-fella) wears for years. A customer who bought a Viyella shirt eleven years ago tells us that he has had it washed and cleaned more than sixty times. “The colors are just as bright and distinct as when it was new … the only casualty throughout the years has been the loss of two buttons.” Viyella robes (like the one our hero is wearing) come in authentic tartans, tattersalls, checks, stripes and plain colors. They weigh only 21 ounces and can be packed in your brief case next time you travel. $28.50 at fine stores everywhere. For the name of your nearest retailer write William Hollins & Company, Inc., 347 Madison Avenue, New York 17, New York. MU 4- 7330. Click here to return to the text.