She might start by telling you about everyday things. The good food her mother buys in the new supermarket. The new house her family lives in. Her father’s job in one of Puerto Rico’s new factories. Then, as she warmed up, she would probably have something to say about her lessons and her teachers. How they teach her two languages—Spanish and English. How they take her to museums and art exhibitions and concerts. And she would surely want to tell you about the interesting television programs that she and her classmates watch on Channel Six, an admirable new station in San Juan. Channel Six is an educational station. And it broadcasts to a larger area than any other educational television station in the Western Hemisphere. Education is one of the chief goals of Puerto Rico’s remarkable new Operation Serenity. It receives nearly a third of Puerto Rico’s entire budget. No other country except Israel spends so much of its budget on education. Beyond this, the Commonwealth will actually dip into emergency funds to help a gifted student continue his studies. Today, one third of Puerto Rico’s total population is going to school — grade school, high school, vocational school, or one of the island’s universities. Puerto Rico is proud of her spectacular industrial renaissance. But this “sunny, scrubbed, and cultured land” is prouder still of the way her people are putting their prosperity to use. Click here to return to the text.
Ogilvy on Advertising Page 366 Page 368