In gratitude for my writing this advertisement, Reader’s Digest gave $10,000 to the Scottish school where I was educated. Because it was to appear over my signature, I took great pains to write it well – well enough for Raymond Rubicam to call it ‘a masterpiece.’ If all clients insisted on their agencies signing their ads, they would gel better ads. Click here for hi-res image and text. Those of us who study public opinion surveys are aware that the lay public thinks we admen are rascals. Dr. Gallup recently asked people to rate 24 professions for honesty. Top marks went to clergymen, bottom marks to trade-union leaders, car salesmen and advertising practitioners. The stereotype of the ‘huckster’ dies hard. But I don’t think our poor image keeps many of us awake at night. I have never felt any inclination to give up my job and become a clergyman. I enjoy my work, and sometimes feel proud of its results.