high and beautiful spots near New York City. 4) A proposal to flood a region in Alaska as large as Lake Erie would eliminate at once the breeding grounds of more wildlife than conservationists have preserved in history. 5) In San Francisco, real estate interests have for years been filling a bay that made the city famous, putting tract houses over the fill; and now there’s a new idea — still more fill, enough for an air cargo terminal as big as Manhattan. There exists today a mentality which can conceive such destruction, giving commerce as ample reason. For 74 years, the Sierra Club (now with 48,000 members) has opposed that mentality. But now, when even Grand Canyon is endangered, we are at a critical moment in time. This generation will decide if something untrammelled and free remains, as testimony we had love for those who follow. We have been taking ads, therefore, asking people to write their Congressmen and Senators ; Secretary of the Interior Stewart Udall; The President; and to send us funds to continue the battle. Thousands have written, but meanwhile, Grand Canyon legislation still stands a chance of passage. More letters are needed and much more money, to help fight the notion that Man no longer needs nature.* Click here to return to the text.

Ogilvy on Advertising - Page 424 Ogilvy on Advertising Page 423 Page 425