Club Med 17.1, 17.2 Coca Cola 2.1, 5.1 Coffee 8.1, 16.1, 16.2 Collett Dickenson Pearce 8.1, 17.1 Color advertisements 7.1, 11.1 Columns of copy 7.1, 7.2, 7.3, 7.4 Commander Whitehead 2.1, 2.2 Commercials, see Television Commission payment system Communist countries Competitor comparison advertisements 8.1, 11.1 Compton agency 4.1, 4.2 Computer mailing lists Cone, Fax Confectionery Confessions of an Advertising Man (1963) 1.1, 3.1, 5.1, 7.1, 8.1, 15.1, 19.1 Container Corporation 9.1, 9.2 Contests Contraceptives 2.1 Cooking stoves Copy 7.1, 7.2, 7.3, 12.1, 18.1 body 7.1, 7.2, 7.3, 11.1 length 2.1, 3.1, 7.1, 7.2, 7.3, 12.1, 12.2, 12.3 testing 3.1, 7.1, 15.1 Copywriters 2.1, 2.2, 2.3, 3.1, 4.1, 5.1, 6.1, 7.1, 8.1, 11.1, 17.1, 18.1 qualities 3.1, 4.1, 6.1, 7.1 Corporate advertising Coupons 12.1, 16.1, 18.1 Creative Directors 3.1, 3.2, 4.1 Creative Organization, The Creative Revolution Creativity cult Credit cards Crest toothpaste 14.1, 14.2 Cresta Blanca Cronkite, Walter 8.1, 19.1 Cummings, Bart