Lemon. This Volkswagen missed the boot. The chrome strip on the glove compartment is blemished end must be replaced. Chances ore you wouldn’t have noticed it; Inspector Kurt Kroner did. There are 3,389 men at our Wolfsburg factory with only one job: to inspect Volkswagens at each stage of production. 13000 Volkswagens are produced doily; there are more inspectors than cars.) Every shock absorber is tested (spot checking won’t do), every windshield is scanned. VWs have been rejected for surface scratches barely visible to the eye. Final inspection is really something! VW inspectors run each car off the line onto the Funkfionsprufslond (car test stand), tote up 189 check points, gun ahead to the automatic brake stond, and soy “no” to one VW out of fifty. This preoccupation with detail means the VW lasts longer and requires less maintenance, by ond large, thon other cars, lit also means a used VW depreciates less than any other cor. We pluck the lemons; you get the plums. Click here to return to the text.
Ogilvy on Advertising Page 373 Page 375