Toyota: Serving PEOPLE’S needs in a hundred basic ways. Firestone: As long as Firestone keeps thinking about PEOPLE, PEOPLE will keep thinking about Firestone. Siemens: Siemens turns ideas into PEOPLE. ITT: The best ideas are the ideas that help PEOPLE. General Electric: 100 years of progress for PEOPLE. Western Electric: We make things that bring PEOPLE closer. US Steel: We’re involved. Crown Zellerbach: We help make it happen. Sperry Rand: We understand how important it is to listen. Rockwell International: Where science gets down to business. J. C. Penney: We know what you’re looking for. Chemetron: We’re basic to success.