If you use a demonstration to compare your product with your competitor’s, think twice before identifying the competitor by name. It is illegal in Germany, but the US Government encourages it as providing
Ogilvy on Advertising Page 157 Page 159If you use a demonstration to compare your product with your competitor’s, think twice before identifying the competitor by name. It is illegal in Germany, but the US Government encourages it as providing
Ogilvy on Advertising Page 157 Page 159