This advertisement announces the opening of a Direct Response office. Note the long copy, stuffed with specific information. Click here for hi-res image. When you advertise repeatedly in the same magazine, response rates almost always drop. In some magazines, your ad may make a profit six times a year, while you may be able to use other magazines twelve times before they become unprofitable. Television It may surprise you to know that the right kind of television commercial can persuade people to order products by mail or telephone – mostly telephone. The ‘right kind’ are those which set up a problem and