Lincoln and safe driving. Each of these subjects is presented in a way which I can understand. If I did not read about them in The Digest, I wouldn’t read about them anywhere. I wouldn’t have time. Some highbrows may look down their noses at The Digest, charging it with superficiality and over-simplification. There is a modicum of justice in this charge; you can learn more about the Congo if you read about it in Foreign Affairs Quarterly, and you can learn more about Abraham Lincoln in Carl Sandburg’s books about him. But have you time? Never boring I seldom read a highbrow magazine without wishing that a Digest editor had worked his will upon it. I would then find it more readable. The Digest articles are never long-winded, never obscure, never boring. I also admire the editors’ courage. They have the guts to open their readers’ minds on delicate subjects. They grasp nettles. Like venereal disease, cancer, mental illness. They are not humorless prigs. Their sense of humor is uproarious. They make me laugh. Editorial technique Their techniques fascinate me. First, the way they present the contents on the cover—a tantalizing menu which invites you to the feast inside. (I have never understood why all magazines don’t do this.) Second, the ingenious way they write the titles on their articles. They pique your curiosity—and they promise to satisfy it. For example: What Truckers Say About your Driving Professional drivers sound off on the most common — and dangerous — faults of the amateur. How could anybody resist reading an article with a title like that? I earn my living as a copywriter in an advertising agency. It is a matter of life and death for me to get people to read my advertisements. I have discovered that more than half the battle is to write headlines which grab people’s attention and force them to read the copy. I learned how to donhis by studying headlines in The Digest. The Digest editors do not start their articles in the front of the magazine and carry them over in the back. They carry you through their magazine without this maddening interruption, and I