Eisenhower, Dwight 3.1, 19.1 Eli Lilly Elliott, Jock Emotion, use of 8.1, 14.1, 17.1 Engel, Louis Era cleaner Erwin Wasey Erwitt, Elliott 7.1, 10.1 Esso, 5.1, 9.1, 17.1 Express, L’(France) Espresso, L’(Italy) Exxon F Fabergé Fabric softeners Family Planning Clinics (UK) Faucett airline (Peru) FCB-Impact 7.1, 7.2, 7.3, 7.4 Federal Express Fee payment system Felton, Happy Field, Clifford 10.1, 17.1 Films, see Motion picture industry Financial advertisements Fitzgerald, Cliff Flannery, Vaughn 2.1, 5.1, 18.1, 18.2, 18.3 Fonda, Jane Fontoura, José Food products 7.1, 7.2, 7.3, 7.4, 8.1, 15.1, 15.2, 15.3, 15.4, 16.1, 16.2, 16.3, 19.1, 19.2 Foote, Cone & Belding 4.1, 5.1, 18.1 Ford 2.1, 2.2 Ford, Gerald 19.1, 19.2 Ford, Henry Fortune Four Roses Whiskey France 2.1, 3.1, 7.1, 7.2, 7.3, 8.1, 19.1
Ogilvy on Advertising Page 320 Page 322