turn to these other methods.’ Few of us admen lie awake nights feeling guilty about the way we 1 earn our living. In Churchill’s phrase, we just K.B.O. We don’t feel ‘subversive’ when we write advertisements for toothpaste. If we do it well, children may not have to go to the dentist so often. I did not feel ‘evil’ when I wrote advertisements that attracted tourists and industry to a country which had been living on the edge of starvation for 400 years. Click here for hi-res image and text. I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. I do not think that I am ‘trivializing’ when I write advertisements for the World Wildlife Fund. My children were grateful when I wrote an advertisement which recovered their dog Teddy from dognappers. Nobody suggests that the printing press is evil because it is used to print pornography. It is also used to print the Bible. Advertising is only evil when it advertises evil things. Nobody I know in advertising would advertise a brothel, and some refuse to advertise booze or cigarettes. Left-wing economists, ever eager to snatch the scourge from the hand of God, hold that advertising tempts people to squander money on things