Aviation Avis rentals 2.1, 18.1 Ayer, Mani 17.1, 17.2 B Ball, Michael Banking 7.1, 9.1 Barnes, Clare, Jr. Bates 3.1, 4.1 Bates, Ted 2.1, 4.1, 5.1 Bayles, Hagen Baysol plant treatment BBDO 4.1, 18.1 Beauty products 2.1, 2.2 Beecham’s Pills Beer 2.1, 2.2, 7.1, 7.2, 7.3, 8.1, 16.1, 19.1 Belgium 10.1, 17.1 Bell Brand potato crisps Benton & Bowles 2.1, 4.1, 5.1, 18.1 Bethlehem Steel 9.1, 9.2 Better Business Bureau 12.1, 19.1 Bermuda 10.1, 10.2 Bernbach, Bill 1.1, 2.1, 10.1, 15.1, 18.1, 18.2; see also Doyle Dane Bernbach Bernhard, Hank Berry, Norman Big Top peanut butter Billboards 19.1, 20.1 Bissell Carpet Sweepers Black and white advertisements 7.1, 11.1 Blitz-Weinhard beer 8.1, 8.2 Bookselling 12.1, 12.2 Books for Children Bounty Bower, Marvin 4.1, 4.2, 6.1, 16.1 Branch offices 4.1, 5.1 Brand image 1.1, 2.1, 8.1, 8.2 Brand managers 2.1, 3.1, 3.2