Sierra Club Signed advertisements Singapore 3.1, 7.1, 10.1, 10.2, 12.1 Skinner, Cornelia Otis Slice of life technique 8.1, 14.1, 17.1 Slogans 9.1, 9.2 Smith Barney Soap 2.1, 2.2, 7.1, 16.1 Soft drinks 2.1, 2.2, 19.1 Sonnenberg, Ben Sound effects; see also Music South Africa Spaght, Monty Special offers Spero, Robert Spiegel, Der (Germany) Split-run tests 7.1, 15.1 Spreads, two-page 7.1, 7.2, 7.3, 12.1 Squibb Staff recruitment 3.1, 3.2, 4.1, 5.1, 9.1 Stanton, Henry Stanton, Richard Starch, Daniel Starch Readership Service 7.1, 7.2, 7.3, 15.1 Statisticians Stauffer Chemicals Steel industry Steinway 18.1, 18.2 Stephenson, Sir William Steuben Glass Stirling Getchel 2.1, 3.1 Stone, Bob Story form in advertisements Stowell, Esty 2.1, 4.1, 4.2 Subliminal advertising Subsidiaries Subway cards 7.1, 7.2