In 1981 all Paris was agog over this series of posters. The first promised, ‘On September 2, I take off the top.’ The second promised, ‘On September 4, I take off the bottom.’ Would she keep that promise too?
Ogilvy on Advertising Page 36 Page 38In 1981 all Paris was agog over this series of posters. The first promised, ‘On September 2, I take off the top.’ The second promised, ‘On September 4, I take off the bottom.’ Would she keep that promise too?
Ogilvy on Advertising Page 36 Page 38