Darling, I’m having the most extraordinary experience… I’m head over heels in DOVE! No, darling—DOVE. D—like in delicious. I told you, sweet. I’m in the tub. Taking a bath. A DOVE bath—my very first. And what a positively gorgeous time I’m having! It’s just as if I’d never really bathed before! No, dear, it isn’t a soap. Soap was never like this ! So wickedly creamy. That man on TV said that DOVE is one-quarter cleansing cream—that it creams my skin while I bathe—and now I really believe him. Why, DOVE even smells creamy. Such a lovely, lush, expensive smell! Remember “The Great Ziegfeld,” dear? How Anna Held bathed in milk? And Cleopatra—one hundred mares or something milked every day for her bath? Well, darling, I’m all over cream. Just imagine, cream tip to toe. Arms. Legs. All of me! And clean! Simply smothered in suds. Oodles of suds! Oceans of. I don’t know what I ever did to deserve DOVE! And you know how soap leaves your skin so dry? That nasty stretched feeling? Well, DOVE makes me feel all velvet and silk, all soft and smooth. Just the most pampered, most spoiled, girliest girl in the world. Darling, I’m purring. And did I tell you DOVE is sort of me-shaped ? That it’s curved to fit my hand, so it doesn’t keep slithering away in the tub ? Soap is soap, but a bath with DOVE is heaven! And just think, darling—tomorrow night, I can do it again. NOTE TO EAVESDROPPERS You can buy the remarkable new bath and toilet bar called DOVE today, DOVE is a completely new formula. DOVE makes rich lather in hardest water. DOVE leaves no bathtub ring. Lever Brothers guarantee that DOVE is better for your face, your hands, all of you, than regular toilet soap. If you don’t agree, well return every penny you paid. DOVE creams your skin while you bathe