...I assumed that housewives would find the Rinso photograph as interesting as I did. They didn’t. 3 When you don’t have a story to tell, it is often a good thing to make your package the subject of your illustration. 4 It pays to illustrate the end-result of using your product. Before- and-after photographs seem to fascinate readers. In a study of 70 campaigns whose sales results were known, Gallup did not find a single before-and-after campaign that did not increase sales. 5 When I arrived on Madison Avenue, most advertisements were illustrated with drawings. Then it was found that photographs attracted more readers, were more believable, and better