advance the foreign policy of Franklin Roosevelt and Harry Truman. Albert Lasker made more money, spent more and gave more away than anybody in the history of advertising. And he got his money’s worth. At the age of 65 he started collecting pictures, and died owning nine Matisses, seventeen Picassos and a hundred other pictures of the first rank. He once bought half a dozen Marie Laurencins to give away as Christmas presents. He was a brilliant philanthropist, and gave a large part of his fortune to medical research. But it was as an advertising man that Lasker excelled. When he first joined Lord & Thomas, then the third biggest agency in the country, they employed only one half-time copywriter and paid him $15 a week. Then John E. Kennedy, a Canadian policeman turned copywriter, came into his life and persuaded him that advertising was ‘salesmanship in print’, a definition that has never been improved. Lasker said later, ‘The history of advertising could never be written without first place being given to John E. Kennedy, for every copywriter throughout the length and breadth of this land is today being guided by the principles he laid down.’