‘What business are you in?’ ‘Engineer. You?’ ‘I’m an account executive in an ad agency.’ ‘You write the ads?’ ‘No, copywriters do that.’ ‘That must be a fun job.’ ‘It’s not that easy. We do a lot of research.’ ‘You do the research?’ ‘No, we have research people for that.’ ‘Do you bring in the new clients?’ ‘That’s not my job.’ ‘Forgive me, but what is your job?’ ‘Marketing.’ ‘You do the marketing for the clients?’ ‘No, they do it themselves.’ ‘Are you in management?’ ‘No, but I soon will be.’
Ogilvy on Advertising Page 47 Page 49