range of areas in the development of objectives, strategies and marketing communications programs to meet these goals’ If you will take my advice, don’t get a job in advertising unless it interests you more than anything in the world. There are many different kinds of jobs, calling for very different skills, all the way from art direction to statistics. All the jobs can be performed by women, in some cases better than by men. The pay is good, but don’t expect the gold that Cosimo de Medici promised Cellini. There are easier ways to get rich. 1 Last year my partner Michael Ball flew 300,000 miles and spent 131 nights in hotels. 2 Harper & Row, New York, 1981.