in every church in Greece, asking the Almighty to spare the Greeks from the ‘scourge’ of foreign tourism. When I was in Crete not long ago, it was obvious that this prayer had not been answered. Bermuda, which might easily have been turned into another Miami Beach, has had the wisdom to aim its advertising at the kind of Americans they would like to have. Research revealed that American visitors to Britain wanted to see Westminster Abbey and other historical buildings more than anything else. This powerful advertisement was written by my former partner, Clifford Field. Click here for hi-res image and text.
Ogilvy on Advertising Page 191 Page 193