A confident re-working of the Johnny Walker theme from Hungary. In Czechoslovakia there are two agencies, and they advertise in newspapers and magazines as well as on television and radio. There is also an agency in Poland, but it has filtered out its creative talent, replacing them with bureaucrats. There is one agency in Romania, and considerable advertising for consumer products. I know nothing about advertising in East Germany or Bulgaria. China Until 1977 advertising in China was considered evil, so there wasn’t any. But in 1978 the government endorsed its use. The advertisements look like specification sheets. There are commercials on Chinese television, most of them for industrial products like electric motors; the waste circulation must be astronomic. There is no need to advertise consumer

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