Toys Trade advertising, see Business-to-business advertising Trademarks Train matches Training 2.1, 3.1, 3.2 Travel advertising 7.1, 10.1 Treasure, John Truman, Harry Tschichold Type 7.1, 7.2, 7.3, 11.1 black 7.1, 12.1 bold capitals 7.1, 7.2 drop-initials 7.1, 7.2 italic 7.1, 7.2 lower-case reverse 1.1, 2.1, 7.1, 7.2, 7.3, 7.4, 7.5, 12.1, 18.1 serif and sanserif 7.1, 7.2 size 7.1, 7.2, 7.3 U Unilever 16.1, 17.1 United Negro College Fund 13.1, 18.1 Updike, John US Government 9.1, 19.1, 19.2, 19.3 US Savings Bonds US Steel 9.1, 9.2 US Trust USSR 17.1, 17.2 V Vanderbilt, William H. Vaseline Vicary, James Viyella Voices in commercials