to him. There was the “Birthday Book” he used during hiring interviews: where he would use the subject’s birthdate and astrological profile as a means of testing which ones could cope with such an unusual inquisitorial line. He was ruthlessly demanding of his people – nothing wrong with that. But something about him could bug people, and allowed some escapees to become detractors. They created counter- myths: the sense that the Boulder office was some kind of advertising Jonestown. Of course, it wasn’t. And, as someone has reminded me, “Chuck was always there.” It was a long rope, but there was a rope from the calm enabler to the brilliant firebrand. Crispin & Porter in 1992 – when the right team got together to create magic over the next two decades. Chuck Porter sits front left, beside a cross-legged Alex Bogusky (front centre), whose name would later appear on the agency door. Perhaps, inevitably, a breaking point would come. Probably, Chuck was not

Ogilvy on Advertising in the Digital Age - Page 393 Ogilvy on Advertising in the Digital Age Page 392 Page 394