Schwab, Charles 211 Schwartz, Barry 240 Scientific Advertising (Hopkins) 101 search 137–8 glossary of common terms for 139 and keywords 137–8, 138 and Millennials’ behaviour 138 Search Engine Marketing (SEM) 137, 139 Search Engine Optimization (SEO) 28, 137, 139 Searls, Doc 223 Selective 234 The Selfish Gene (Dawkins) 79 Senerchia, Jeanette 168–9 sexism 66 Sexy Little Numbers (Maex) 127 sharing economy 17 Sharp, Byron 102 Shazam 157 Sherif, Muzafer 244, 244 Shimizu, Ryo 220 Shiseido. 218 shopping online, first systems for 27 showrooming 182, 184 Shy, Jean 44 Siegl, Zev 25 Simon, Herbert A. 240 Sina Weibo 257 Sinclair, Upton 227 Six Degrees 30