than others. Journalists are, perhaps, an obvious example. Just consider the figures below. INFLUENCERS ARE IMPORTANT Social media has extra clout when it influences the influencers. Journalists use social media to research, investigate, verify and publish stories. HOW THE MEANING OF MANSCAPING HAS CHANGED OVER TIME

Ogilvy on Advertising in the Digital Age - Page 293 Ogilvy on Advertising in the Digital Age Page 292 Page 294