complexity. It was a small triumph of process over content. After five minutes, the explosion happened. “STOP!” David bellowed. “FOR GOD’S SAKE, STOP.” And then slightly softer and more pained: “I cannot understand or see the usefulness of what you are saying.” And then, with acute pain: “And from the land of Mozart!” It was a mortifying and terrifying moment which no one in the room will easily forget, least of all that hapless Austrian colleague. He shouldn’t feel bad about it if he’s reading this now. But this is a clue for me about how David would respond to much of the verbiage, hype, redundancy, over-complication and ungrounded optimism that surrounds the Digital Revolution, observing and undermining the enormous gifts it brings.
Ogilvy on Advertising in the Digital Age Page 13 Page 15