Practical content can also be incredibly useful, especially for an audience at the start of a steep learning curve, such as new mothers. What do contractions feel like? How accurate are ultrasounds? What music is best for my baby? These are the questions – among many, many others – that run through a woman’s mind moments after finding out she’s pregnant. And it’s not just the next nine months that makes her anxious – it’s the next few years! Huggies’ Mommy Answers is a go-to place for expectant mothers to ask questions freely and get feedback from professionals and peers. By targeting moms early – before they receive a care package provided at 90 per cent of hospitals by category leader Pampers – Mommy Answers creates the opportunity for Huggies to be a resource for new parents and build a lasting relationship with moms.