It is an annoying fact that explicitly cultural language is better for describing post- hoc what has happened that it is for provoking the happening in the first place. Authenticity However, the accelerating Digital Revolution started a new, fertile strand of thinking. It has brought with it an unprecedented pressure for transparency. Toyota issued a mea culpa when it came unstuck due to a defective accelerator pedal, but the company took far too long to calm its critics. Put simply, there is no longer any hiding place. The bracing wind of transparency has blown through corporate corridors in a way that defies resistance. Yet there were still – and probably always will be – attempts at resistance. When Toyota first started to receive reports of accidents in the US in August 2009, and there were credible attributions of those accidents to unintended acceleration, their first reactions were slow. As the truth emerged, it seemed that it had to be dragged out. Now I do not believe there was any willful conspiracy not to be transparent; rather, the culture and politics of a conflicted organization just never put a premium on transparency as a