THE GOOGLE QUALITY SCORE Google measures the quality of your website by the following measures: 1. Click-through rate 2. Landing page 3. Historical performance 4. Various relevancy factors 5. Ad relevancy 6. Keyword relevancy Digital Video There’s one piece of connective tissue which the digital world has seemed peculiarly slow to embrace, and that is digital video. Pre-rolls and interstitials have been disappointing to consumers. Porting over a TV commercial as an unskippable pre- roll add-on digital video doesn’t do much for the brand and often frustrates the consumer, especially when the context of the ad and the video are wildly out of synch, such as a pickup truck commercial running before a teen-focused make-up tutorial. But how come “good” video is still such a relatively small percentage of online advertising spend – less than 20 per cent? I think it’s down to two contradictory things: not joining the community and not collaborating with creators.