The bucket that started a movement, which Jeanette Senerchia previously used to mop her floors, now proudly stands in the Smithsonian’s “Giving for America” exhibition. So what was happening? Well, to find the source we need to visit a place called Pelham. It’s a small town nestled in New York City’s Westchester suburbs, only half an hour’s train ride from Grand Central Station but a world away from bustling Manhattan. Pelham is a tight-knit community of fewer than 7,000 people, many of whom know each other well, or know someone who knows them. It is precisely this friendly, community atmosphere that created the conditions for the ALS Ice Bucket Challenge to flourish. One of the town’s residents is Jeanette Senerchia, a lovely, unassuming woman whose husband, Anthony, both suffer from ALS. It’s a relatively unknown neurological disorder – also known as Lou Gehrig’s Disease – for which there is currently no cure. The life expectancy of someone diagnosed with the disease is often a matter of years, as motor neurons controlling their muscle function deteriorate rapidly. Professor Stephen Hawking has famously lived with ALS for half a century, but he is more fortunate than most sufferers. ALS is a terminal illness. Jeanette had, as she puts it, a “very small” foundation generating a little money for awareness of ALS, used for families who are affected. Her cousin-in-law, a pro golfer in Sarasota with whom she has a fun relationship, one day texted her and said, “Look at your Facebook page”. On it was the original Ice Bucket Challenge. He’d come across the idea in his circles, but it had never really taken off or been associated with a