Rank Video Views All Videos (Millions) Most Viewed Creators (vlog-style) 1 Pew Die Pie 13,411 2 The Diamond Minecart 8,196 3 PopularMMOs 6,605 4 Smosh 5,930 5 Vanosgaming 5,818 Look at the total views creators such as PewDiePie and Smosh get. Brands envy that, but those views are dependent on building – even pandering – to an audience built over years of daily video production. That’s not something particularly useful for a brand.