This chart might not be perfect – as any UX expert knows, there is always room for improvement – but this attempt captures the UX process well. From this we can see that the UX designer sits at the intersection of customer needs, business needs, and the feasibility of meeting them on any given project. UX is as much a philosophy as it is a practice, and in many respects, it is everyone’s job, particularly at an agency. That’s more than just rhetoric: on some projects, the UX designer will do the work of a planner. On others, they’ll be visual designers. A true jack-of-all-digital-trades, the agency UX designer needs to move easily among the following disciplines depending on the project and platform: • Copywriting