NEURAL COUPLING When we witness another’s actions, our brain mirrors the neural response and we “feel” what we see. GIACOMO RIZZOLATTI (b. 1937) Neurophysiologist 1980’s (Rizzolatti): A monkey’s motor neurons fire when watching and performing grasping actions. Monkey see = monkey do. 1980 (Chong et al.): Neural responses will mirror neuron properties found in humans. 2010 (Stephens et al.): Similar brain responses found when telling and hearing stories as though we are acting out the story ourselves. Ogilvy Change and Nestlé: United for Healthier Kids in Mexico Created the Emmy-nominated reality-TV show “Hermosa Esperanza”, which followed five families