Millennials share something in common with every generation of young people – a reluctance to plan for the distant future. When it comes to retirement savings, however, starting early can have an outsized effect, something Prudential demonstrated in partnership with Harvard University psychologist, Dan Gilbert. In order to show how even tiny inputs can make a massive difference over time, Prudential and Gilbert erected a succession of dominos of increasing size and set them toppling. Even though they began with a normal sized domino, the last one to fall was 30
Ogilvy on Advertising in the Digital Age Page 99 Page 101