The Clinton campaign spent time and effort on “creative” programs which talked to the young, and neglected the blue-collar voters she needed to win over. The full story of the digital US Presidential campaign in 2016 is still emerging but by now some of the ingredients are clear: • Hillary Clinton had a massive fundraising advantage: over $1 billion compared to Trump’s $650 million. • Donald Trump’s recipe of tweets and rallies earned a huge media advantage. • Clinton’s digital team focused on stylish and sophisticated Facebook videos aimed at young voters.